Politainment: My new book explaining the 2012 elections

New book describes essence of winning politics in 2012 elections

Politainment: The Ten Rules of Contemporary Politics: A Citizens' Guide to Understanding Campaigns and Elections by David Schultz describes how much politics and the media has changed

SAINT PAUL, Minn. Hamline University professor David Schultz, noted expert on elections and politics, announces the publication of his latest book, Politainment: The Ten Rules of Contemporary Politics: A citizens' guide to understanding campaigns and elections (ISBN 0615594204).

Politainment is the word of the day according to Schultz, and it is the essence of contemporary politics. It is a world where politics and entertainment merge into one, where politicians seek to be celebrities, and celebrities run for political office. Politainment is the politics of Comedy Central, late-night talk shows and the 24 hours a day news cycles using entertainment venues and techniques to capture the limited attention of voters and viewers. Schultz's new book examines the key concepts of this new world of politainment. He describes 10 simple rules for successful political campaigns  such as politics is like selling beer, define or be defined or that it is about passion to explain what it takes to win in politics and why politicians and the media need one another.

Written in an easy to understand format, Politainment: The Ten Rules of Contemporary Politics: A citizens' guide to understanding campaigns and elections, is for political junkies, journalists and those exploring American politics for the first time. It makes sense out of the 2012 elections and tells readers what they need to know about politics.

Politainment: The Ten Rules of Contemporary Politics: A Citizens' Guide to Understanding Campaigns and Elections, is available for sale online at Amazon.com.

About the Author:David Schultz is a professor of public administration and government ethics at Hamline University School of Business. He has taught classes on American government and election law for more than 25 years. Schultz is the author and editor of 25 books and 90 articles on American politics and law and is a frequently quoted political analyst in the local, national and international media.  Schultz draws on these experiences, plus those working in government and working on political campaigns, to the writing of Politainment.

For more information contact me at dschultz@hamline.edu or by phone: (651) 523-2858. Also check out my website: www.davidschultz.efoliomn.com