of going about doing that. If anything, the G-20 Summit demonstrates how after barely six months as president the United States is a weaker country than it was before he took office. The weakness resides in the decline of American soft power internationally.
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But equally if not more important to creating the American century has been its soft power. The term soft power was developed by Harvard scholar Joseph Nye in his 1990 Bound to Lead: The Changing Nature of American Power. It is the power to influence world opinion by way of its culture, political values, and foreign policy. In many ways, soft power is the international equivalent of Richard Neustadt’s power to influence in Presidential Power–both describe the less coercive but equally important and effective ways that power is leveraged. Paul Kennedy’s The Rise and Fall of the Great Powers credits the dominance of the United States as building a world in its image via both the strategic use of hard and soft power. Soft and hard power work together much like carrots and sticks.
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Trump’s presidency is challenging all of that, and not for the good. Pulling back on free trade and retreating from the world means less influence for the US. To be the dominant player in the world the US has to be a player, and Trump does not want that. At the G-20 summit the European Union and Japan have finalized a trade agreement that leaves the US out. Trump has decimated the State Department making it difficult to engage in diplomacy. He has pulled out of the Paris Accords, questioned NATO, bashed our allies, and alienated partners that we need to bring stability to the world. North Korea’s recent missile launch show how with a decline in soft power the US options are narrow. Even a military solution seems fraught because without soft power, hard power is vastly weaker too.
It would be easy to create a laundry list of all the things Trump has done to damage America’s reputation and soft power. But the point is that entering G20, the meeting with Putin, the crises with North Korea, Syria, and maybe ISIS, Trump has undercut the very conditions that made it possible for the US to be great, powerful, and influential. His presidency is proving less about making America great again and instead it relegating the US to a more marginal player in an international chess game that once placed the country at the center in terms of its influence.
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